Bally Spring Summer 2012 Ad Campaign

Bally is the first major brand to release their Spring Summer 2012 campaign images! Norman Jean Roy photographed goats and top models Julia Stegner, Miranda Kerr, Cedric Bihr and Robert Konjic (Julia Restoin Roitfeld‘s boyfriend) in Gstaad Palace Hotel, Switzerland last October under the creative direction of Ronnie Cooke Newhouse and Stephen Wolstenholme.

"This season, we wanted to move outside the studio and embrace the roots of the brand. That’s important to the Bally customer and important to us," said Michael Herz, Bally’s co-creative director. "We’d already introduced the goat as an emblem for the brand, and having them there felt right. We wanted the images to feel charming and make you smile." See Bally Fall/Winter Campaign Preview.

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