Kylie Jenner stars in the Puma Velvet Rope Collection Campaign

Puma - ‘Velvet Rope’ Collection ambassador Kylie Jenner

Continuing her stint as an ambassador for Puma, Kylie Jenner is enlisted to feature for the latest 'Velvet Rope Collection' Campaign by the sportswear label.

Joined by New York City's ballet dancers, Kylie models the new collection that is inspired by the perception of the velvet rope,  the line that separates the queue from the party, where you are and where you want to be.

The Velvet Rope Collection infuses technology, and brings together performance and fashion, an easy transition from the gym to the street.

The new collection succeeds the Puma Swan Pack, and Kylie shows off her curves clad in smart clothing and accessories.

The popular sportswear label has recently introduced Selena Gomez as a Puma ambassador, who joins her boyfriend The Weeknd in the Puma family.

Puma - ‘Velvet Rope’ Collection ambassador Kylie Jenner

Puma - ‘Velvet Rope’ Collection ambassador Kylie Jenner

Puma - ‘Velvet Rope’ Collection ambassador Kylie Jenner

Puma - ‘Velvet Rope’ Collection ambassador Kylie Jenner

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